China's online games business and cultural content of the test game - online games, game companies - Toys

Under the "2007 China Game Industry Report" that in 2007 the real income of online games in China 105.7 billion yuan, occupying the entire Internet information service business half of their income. The next five years, China's online games will reach a CAGR of 20%. When we praise the rapid development of online game industry, and yet had to suffer moral blame for their current situation and concerns. Faced with an increasingly large groups of users, the kind of gaming products available, how passing game culture, this is our online games industry in the coming years need to solve the problem.

Online games "demonized" to who? The recent meeting of China Game Industry Annual Conference, Shanghai journey Network chairman Shi Yuzhu's remarks "a ripple", once again attracted a lot of online games "demonization" of. Shi Yuzhu said that online games in China is being demonized from year to year, young people's obsession with online games is not responsible gaming itself, "I know some of the game obsessed kids, families are not happy, he does not indulge in online games is bound to indulge in other, this is the result of psychological research. "

From a macro point of view, the Internet addiction does not only blame online games itself, which lies a more profound social problems, including lack of quality education, social changes have contributed to some of the spirit of emptiness and so young, but it is an incentive for online games. When the kids hooked on online games, parents should also reflect on whether their education is a problem, if ignored, and children in the spiritual, emotional communication, to be too spoiled or neglected children lack more sense of responsibility. Online games industry is a story circulating that, in a gaming conference, an angry mother, pointing his own online games business is satisfied with the development of Ding Lei said: "is your game harm my children ... ..." Ding asked, "Your child is Which game to play?" the mother answered the result is "legendary." Ding strike back: "That is Mr. Chen's problems."

Indulge in the game, many people, especially parents of children in the eyes, not by public opinion in the online game "demonized" but online game itself is the "devil", it can be created and transmitted "network" disease, spread of violence , pornography, distorted view of life and even ruin the future of a generation. Media reports young people indulging in large-scale online games news for the community anger directed at online games, also makes online games completely into the "demonization" of the abyss. On the one hand, objectively speaking, part of the public criticism of the online game unfair, generalization, to deepen people's misunderstanding of the online games, online games industry, the overall impact of the social image. On the other hand, the development of online games industry itself as it does in many places where we should look at.

Bottom line business ethics torture game Online games with the community caused by the increasing number of extreme cases, the health status of online games continues to deteriorate, in the mainstream media's criticism of network game or even "crusade" has come to face, we look back walked the streets of China's online games there are indeed many problems can not be ignored.

Driven by huge profits, some of the unhealthy characteristics of online games more and more obvious, "a disguised form of gambling," "violent killings" and other full games. In online games, we have seen everywhere abusive, malicious PK and other scenes, the player online games has become part of the punching bag to vent bad emotions, the nature of entertainment is sour. Some gaming operators in order to earn the eye, use of walking a fine big loopholes in the policy, promotion of products in online games vigorously stunts? Such as "one-night stand online games", "second wives online games," and so put direct pressure on the players moral bottom line. The face of such a gaming environment, the public would inevitably colored glasses with a look at online games, making online games has long been saddled with a heavy social costs, such as in an "electronic heroin" sound like a difficult pre-rap line.

Ethics and profits in the balance, the gaming operators in the large "misappropriating" more should be considered apart from profit and social responsibility about the distance between. Mature in the Internet industry today, in the face of such a fund with the influx of emerging markets, online games if they did not abandon the cultural loss, homogenization, the simple rendering such imputed short-sighted thinking, so that economic and social balance , its "original sin" can not be washed, the online games industry profits era will soon end.

Using culture as "demonized" rectification of names

Return to the cultural level, to explore the online game "original sin" on the question of the existence of many complex factors. Shi Yuzhu said that the child is not obsessed with online games online games wrong, the responsibility rests with the family, this view obviously biased, but it is behind a number of online game reflects the player in particular young people are entering a lack of thought and belief in pursuit of spiritual emptiness period. When the development of network technology faster than the speed of social and cultural enhancement, the infiltration of foreign culture, making China's traditional culture is facing a severe challenge, but online games culture has become the ideological tide of the new force, these problems inevitable.

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